Ask questions about markets and consumers, collect answers, and write reports on products and services to help businesses make decisions about how to best sell their product. This career is heavily steeped in mathematics and statistics, so be sure to check it out if you love crunching numbers to help make informed decisions!

Make a Difference

A Typical Day

  • Ask questions and gather answers on consumer preferences and marketing strategies.
  • Measure and assess customer and employee satisfaction.
  • Think of and test methods and procedures for collecting all types of information.
  • Measure the effectiveness of marketing, advertising, and communications programs.
  • Seek and provide information to help companies.
  • Predict and track marketing and sales trends, analyzing collected data.
 

Recommended Credentials

Bachelor’s Degre

Education & Training

Regional employers often hire graduates of these programs.

 

Northwest Lower Michigan

 

Complete your general studies at Northwestern Michigan College. Consider an emphasis in Business Administration or Marketing. You can also complete a Digital Administration and Marketing Certificate.

Elsewhere in Michigan

 

Pursue a bachelor's degree in market research, business, communication, or social science field. Expand on your education with a Masters of Science in Marketing Research from Michigan State University.

Explore This Career

Try it before you buy it!

Work with a club at your school to set up and advertise for a bake sale, or similar fund-raising experience.

 

The Local Advantage Learning Pathway

Pathway 1

Northwestern Education Services (formerly TBAISD) offers an excellent Business Careers Program to start you off on the right foot!

Pathway 2

Look at local options to such as the NMC Accounting Program to solidify your understanding of business-related topics

Pathway 3

Consider transferring to a 4-year school to finish your degree: 

 

Sample Job Titles...

  • Market Research Analyst
  • Market Research Consultant
  • Market Research Specialist
 

Hear It From The Pros

10-Year Job Growth Projections

13.3%
10-County Region
15%
Michigan
18%
U.S.

Employed Regionally

340
In 2021 (10-County Region)

Wage Range & Median 10-County Region

$29,720
$49,300 
$80,510

Annual Hires Regionally

35
In 2021

Other Regional Career Resources

Learn more about Marketing Research Analysts & Marketing Specialists at O*NET Online.